Aquinas College Brand Refresh

Working with Aquinas College on their brand refresh has been so much fun!  We project-managed the whole process from start to finish.  

 

We began by trying to get a feel for what the school is like so that the new branding could reflect the flavour and unique character of the school.  We ran focus groups with the staff and students to figure out what they love about their school and what sets Aquinas apart from other colleges in Tauranga.  

 

From there, we worked with a small comittee of staff to pull out some key words, phrases and images from our focus-group findings and started to piece things together.  We helped the staff to refine their ideas and combine them into a clear "vision" for their new brand.

After that, we brought in a photographer and designer to translate that vision into something visual and concrete.  

We are so pleased with how it all turned out!